The agency
For hotels that need to be properly understood.
ASA is a luxury hospitality communications agency with senior people in London and Milan. We work with independent and family-owned hotels, resorts, retreats and airlines, combining market knowledge, editorial judgement and careful relationships to make the case for each property in the right places.
© La Serena
Experience, put to work now
Ann Scott built the agency around first-hand wellness and hospitality knowledge and sharp communications strategy. That experience matters in the work now: understanding markets and recognising which story belongs where.
In October 2026 the World Luxury Chamber of Commerce included ASA in its selection of top 100 luxury PR agencies worldwide.
FOUNDED
ASA was founded in 1982 by Ann Scott as Ann Scott Associates.
SOURCES
World Luxury Chamber of Commerce
October 2026
London and Milan
ASA works across London and Milan. London keeps us close to the UK media and the British luxury travel market. Milan places us close to Italian hospitality, culture and design, and to the properties, people and partners we work with there.
Together, the two locations connect knowledge of the markets a property wants to reach with a close understanding of the place and culture it represents.
The people close to the work
ASA is led by Rosanna and Beatrice. They set direction, oversee client relationships and remain involved in the judgement calls and media relationships that shape the work.
Rosanna Campbell-Gray — Owner and Director
Rosanna leads ASA’s strategy and oversees the agency’s direction and client relationships. She returned to ASA as Managing Director in 2023, after several years working in corporate communications and sustainability consultancy for Europe's largest listed companies. She splits her time between London and Milan and works in English, Italian and French.
Rosanna Campbell-Gray
Owner and Director
Beatrice Barbato — Associate Director
Beatrice leads ASA’s client roster and has been with the agency for more than ten years. She has led communications for more than 40 hotel launches and brings particular knowledge of Italian hospitality and culture. Beatrice is based between Milan and London.
Beatrice Barbato
Associate Director
The work now
ASA’s current work includes new openings, established properties and the longer-term questions that shape how a hotel is understood.
Borgo Pignano is one example. ASA is supporting the opening of its Florence property and worked with the team on its first sustainability manifesto.
IN HOUSE / PARTNERS
Beyond ASA's in-house services, the agency has built a wide network of partners to support clients.
Talk to us
Tell us about the property, the moment and what you would like communications to help change.