Luxury hospitality communications · London and Milan
Everything good about a hotel depends on things a guest never sees.
Communications work the same way. We keep the complexity in the work and give clients a clear view of what we are doing, why, what it has achieved and what comes next.
A communications plan built around the property
ASA works with independent and family-owned hotels, resorts and retreats to define what success looks like, find the stories with depth and build lasting visibility in the right places.
That may mean establishing a new opening, changing how an existing property is understood or giving substance to a longer-term reputation. The mix follows the property, the moment and the audience rather than a fixed package.
From ambition to momentum
Every property starts from a different place. We begin by understanding where it wants to go, read the destination and market properly, then make the case for it through the stories, moments and relationships that matter.
Set the ambition
Agree what the property or destination needs to be known for and what success looks like.
Read the landscape
Understand the property, destination, market and wider context before setting the detailed strategy.
Find the story
Identify the ideas and opportunities that can make the property relevant to the right people.
Stay close
Keep senior people involved as the response and the market develop.
Build momentum
Put the strategy to work through media, content, partnerships and relationships over time.
Selected work
Different properties call for different kinds of attention. These cases show how ASA has approached sustainability, positioning and a hotel opening without treating coverage as the whole result.
Portrait Milano
Portrait Milano
Hotel launch · Milan, Italy · 2022
A hotel opening that belonged to the city
ASA introduced Portrait Milano through the idea at its centre: a historic piazza reopened as a meeting place for the city.
View the case study
Schloss Elmau
Schloss Elmau
Positioning and media relations · Bavaria, Germany
Moving beyond the familiar spa story
ASA made culture and music central to the UK story of Schloss Elmau, giving media a more complete reason to experience the Bavarian retreat.
View the case study
Borgo Pignano
Borgo Pignano
Sustainability communications · Volterra, Tuscany
Turning practice into a sustainability story
Borgo Pignano already had the substance. ASA brought its regenerative practices together in one clear narrative, manifesto and public account.
View the case study
Senior people remain close to the work
ASA is led by Rosanna Campbell-Gray and a senior team. They set direction, oversee client relationships and remain involved in the work and media relationships that shape the work across London and Milan.
Rosanna Campbell-Gray
Owner and Director
Start a conversation
Tell us about your brand, your ambitions and where you want to go next. We’ll explore how we can help you get there.
Long-term thinking. Lasting visibility.