La Serena, Forte dei Marmi

La Serena is a new boutique hotel in Forte dei Marmi, where creativity meets elegance. Located between the Apuan Alps and the sparkling Mediterranean Sea, La Serena offers the perfect escape to Tuscany’s culturally rich riviera.

Contemporary design is dominant throughout, offering 30 exclusive rooms and suites, a restaurant, bar and wine cellar, a vibrant lounge and lobby, a swimming pool, terrace and enchanting garden.

Forte dei Marmi is the glamourous beach destination for Italians looking to escape the northern cities during the warmer months. The waterfront town inspired numerous twentieth-century artists and poets.

Forte dei Marmi has continued to serve as an attractive hub for artsy tourists with its wealth of sandy beaches, chic beach clubs, stylish boutiques, bustling markets and lively food scenes.

Echoing the artistic culture of the area, La Serena has curated an immersive gallery experience with walls showcasing colourful works of both established and emerging artists. Beyond enchanting art aficionados, La Serena offers a residency programme to artists, connecting emerging talent with global audiences and inspiring fellow creatives.

Guests are warmly welcomed into a sanctuary of comfort and sophistication, as each room at La Serena is designed to evoke relaxation and quiet luxury. Immersed in Italian excellence, rooms are ornamented with high-quality furnishings and accompanied by bathrooms sculpted from Carrara marble.

The restaurant infuses traditional Tuscan cuisine with the spirit of the coast through dishes which can be complimented by a selection of over 2,000 bottles of wine from the hotel’s cellar. Guests can savour the classical elegance of the Italian riviera at the hotel’s bar, boasting a carefully designed menu of drinks and cocktails.