About us

ASA Hotel PR Agency London and Milan

Drawing upon a wealth of experience ASA evolved from Ann Scott Associates, a dynamic PR and communications agency which develops cross platform strategies to build reputations, visibility and market share.

Passionate about travel, our team counts classically trained PR directors, digital experts, writers, and industry insiders amongst its members.

Uniquely, our founder, Ann Scott, began her career in the health and wellbeing sector, before transiting to international positions as sales and marketing director for luxury hotels and tour operators.

Our company specialises in travel public relations, marketing communications and brand development, encompassing partnerships, content and growth strategy.

The powerful skill of public relations is incorporated in its broadest sense, using intimate knowledge, understanding and hands on experience of both our clients and the industry.


Ann Scott

Founding Director

Formerly Sales & Marketing Director of A&K, Ann founded ASA in 1982. Through the agency and her network, Ann has worked with the world’s most prestigious hospitality brands. Ann practices yoga daily, plays tennis at The Queens Club, golf at Sunningdale, and speaks Italian.

Rosanna Campbell-Gray


Rosanna returned to ASA Luxury as a Director in 2023. She has been consulting on sustainability strategy and communications for some of Europe’s largest listed companies. She speaks fluent French and Italian and is based between Milan and London.

- Beatrice Barbato will return from maternity leave in April
- Jessica Levy will return from maternity leave in October