The Ferragamo-owned Lungarno Collection boasts four extraordinary hotels on the river Arno next to Ponte Vecchio, each with its own unmistakable character, yet typically Florentine, reflecting the heritage of Renaissance times and the grandest tradition of craftsmanship. In Rome, the collection has a lovely palazzo, a stone's throw from the Trinity church, and in the heart of Via Condotti where fashion and creativity meet.