About UsASA Luxury
Drawing upon a wealth of experience ASA Luxury is a dynamic PR and communications agency which develops cross platform strategies to build reputations, visibility and market share.
Passionate about travel our team counts classically trained PR directors, digital experts, writers, and industry insiders amongst its members. Uniquely, our founder Ann Scott began her career in the health and wellbeing sector, before transiting to international positions as sales and marketing director for luxury hotels and travel.
Our company specialises in marketing communications and brand development, encompassing partnerships, content and growth strategy. The powerful skill of public relations is incorporated in its broadest sense, using intimate knowledge, understanding and hands on experience of both our clients and the industry.
Ann Scott, Founder & Director
After studying the sciences moved into the health and wellness world as a practitioner. She was invited by Dennis Davidson to join DDA, leading public relations company focused on film, with a growing leisure business.
Within six months Ann joined the board opening a new luxury hotel in Cairo. A year later Geoffrey and Jorie Kent invited her to become Sales & Marketing Director of Abercrombie & Kent, setting up a ground handling operation in Egypt and launching the company as a tour operator in the UK; she consulted the company for 17 years. Ann delivers a deep heuristic knowledge of luxury travel excelling at understanding just the stories press need to hear and clients need to tell.
Ann practices yoga daily, plays tennis and golf, is committed to the piano and speaks Italian.
Jenny Martinez, Director
Jenny is in her tenth year at ASA Luxury and joined us having spent a decade at Telegraph Media Group. Her commitment to the paper ensured a rapid career path as she became Desk Manager for the Saturday Supplements. Constant liaison with editors and freelance journalists enabled Jenny to build a strong media network in the culture, food, travel and sports sectors.
Jenny heads up operations and oversees all our events. When not working, she can be found riding across the Kent countryside.
Jessica Smith, Director
Jessica studied French and Hispanic Studies at The University of Nottingham, which entailed a year spent studying in Paris and working at an advertising agency in Madrid. This fuelled her love for travel, and after graduating, Jessica joined ASA Luxury. Her multi-lingual skills, attention to detail, sociable nature and knowledge of the high-performance sports and broadcast world led to series of early promotions. Jessica gained further international events and communications experience away from ASA Luxury working for a successful tech start up before re-joining the company in 2018 as Director.
When not in the office, Jessica spends her free time discovering new London restaurants and planning her next adventure.
Lisa Helmanis, Digital Content & Growth Strategy
A polymath with a degree in Fine Art from Goldsmiths University, Lisa achieved a postgraduate in Journalism, going on to write travel, wellness and lifestyle content for, amongst others, the Sunday Telegraph, GQ, Red and the Candy brothers. After launching and editing a publication for the Sunday Times, Lisa worked for tech start up icon Brent Hoberman. This encouraged her to embrace her entrepreneurial instincts to develop a unique marketing consultancy that grows businesses through a combination of storytelling, data and strategy.
From site traffic growing articles to evocative video she oversees digital strategy and content, crafting the right format for the right platforms and delivered through the best mediums for ASA luxury.
Lisa counts travel, painting, interior design and cooking as her passions.
Chloe Wallace, Account Director
Chloe has a more than impressive knowledge of health and wellness, perhaps encouraged by her doctor mother and nutritionist sister. Initially pursing classical dance as a career, Chloe returned to University of Bristol and took a degree in psychology before joining us.
Chloe’s interests are driven by her passion for wellbeing and she is often to be found networking at a variety of fitness classes.
Jessica Staley, Account Director
Jessica grew up between Dubai and the UK with family living in the UAE throughout her school and university years. After graduating with a degree in History of Art from University of Leeds, Jessica worked as a PR Account Manager in Dubai before returning to the UK to join ASA. Her knowledge and experience equip her with an excellent understanding of the issues, needs and requirements when it comes to the development and implementation of 360 degree PR strategies. Even in the busiest of times, she always remains optimistic, calm and focused.
Jessica loves to keep fit and enjoys cycling, running, yoga, skiing and ice-climbing.
Millie Midgley, Account Manager
Millie started her career as a portrait artist after gaining a degree in Fine Art at Loughborough University. She was invited to join the Royal Society of Portrait Painters and exhibit her work at the Mall Galleries. Millie was also a contestant in Sky Arts Portrait Artist of the Year 2017. She moved on to manage events and marketing for a prestigious Mayfair gallery before finding her niche in Public Relations. In addition to being highly motivated and organised, Millie draws on her creative assets to coordinate effective PR campaigns for her clients.
In her spare time Millie plays centre for two local London netball teams every week, swims and runs daily.